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Marketing Strategy:
The key points of the marketing strategy are : to make a big and strong Chinese market on the basis of China, quick response to the market demands, and to comprehensively upgrade synthesis capacity of the market, to unceasingly expand the share of Chinese market; to successfully implement the localization strategy, to comprehensively promote the market synthesis operation ability, and to impel the growth of the international market by the successful domestic market strategy. The elements, including constructing the globalization marketing system, speeding up the implementation of internationalization strategy, developing strategy partner in the overseas market, setting up region representative, dealer, service center, adopting O E M & O D M cooperation, form the perfect global marketing system, so as to promote the product share in the global market. And increase the sales of overseas market to reach 70 % of the company's whole sales.
Product Strategy:
Taking LED Streetlight & LED traffic signal as company's core products, so Spark unceasingly research and develop new, safe, environmental and high-value products, to guarantee the leading position of company's core products in the professional line!
Marketing Strategy:
Our marketing strategy is to provide the advanced, high-value products and professional service by our stable sales team. We are willing to undertake the business risk together with the customers, and establish friendly business relationship, so as to grow together with them and realize the win-win cooperation!
Talent Strategy:
The respect of staff, talent, and knowledge is the company's core human strategy, SPARK hopes to realize the company’s and individual value together with the talents that have the common ideal and common value by the creative work!
Company mission:
Be the first-class supplier of LED streetlight & LED traffic signal in the world!
Company vision:
Our vision is to achieve the value growth target by the creative work, and promote the value of the cooperating company and staff! |